Madison Marketing Musings

Social Media and the Vacation + Learnings About Foursquare (Part 2)

I recently spent time on vacation and I became more reflective about Social Media. Why am I doing it? And in particular, I looked at my usage of Foursquare.

Social Media and the Summer Vacation Part 1

I recently spent time on vacation - and learned that there are ways to continue using social media even while on vacation, and using social media apps in a big city is a VERY different experience than in a small city. Part 1 of a series.

The Radio Shack case study - a marketing campaign that doesn't work for this customer

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How are college students using Social Media? Are they interacting with businesses via these channels?

MMC's college intern shares her insights with how college students are using social media as both a way to interact with peers AND as a way to interact with businesses. Perhaps not surprisingly, college students exhibit their own way of using social media.

The ultimate recipe for networking: Social Media + In Person + the Handwritten Note

All the rage today is about social media. And it is an amazing tool. Yet, combining it with something very simple and straightforward and unique - like a handwritten note - really makes you stand out and be remembered.