When you hire someone to help with marketing plans, strategies and initiatives, you really want someone who has been in your shoes. Meaning, you want someone who has dealt with real-world business issues and understands the difficulty in outsourcing marketing work to others.
Meet Laurel Cavalluzzo, the owner and founder of MMC. 
Laurel's marketing experience spans 20 years from the likes of Mobil Oil Corporation, ExxonMobil, Speedpass Network (a venture of ExxonMobil) and NationsBank (now Bank of America), where she served in high-level management roles. She has been on the side of evaluating and hiring marketing agencies and consultants (and understands the difficulty in those tasks).
She also brings a strong educational background, as she holds an MBA degree in Marketing and Strategy from the Wharton School at the University of Pennsylvania, and an undergraduate marketing degree from Georgetown University.
When Laurel formed Madison Marketing Communications in 2005, she had several over-arching goals:
But all this great background doesn't account for much if the results aren't there. So look at our client work. Review our testimonials. Connect with us via social media. And if you are ready, we'd love to talk to you and see if we are the right fit to help you meet your goals.
Oh, and we have been featured in articles and interviews over the years. Hear an interview with Laurel as she talks about using social media in the business world (September 2011). Read a recent interview with MMC about social media in Business Beat, from the Madison Chamber of Commerce (May 2011). Read an overview of President Laurel Cavalluzzo as presented in InBusiness Magazine (summer 2010). Listen to Laurel speak about how she views the world of new emerging marketing channels (summer 2010).
AND, meet MMC's official intern, Amy Hildebrand!
Amy is in her second year as an intern for MMC. She has worked on numerous client projects involving social media, company research, newsletter development, and website restructuring. She is always game to contribute her ideas - and it is a great asset to have the input of a Generation Y-er on projects! She is also an active contributor to MMC's creative inspiration.
Amy also has a passion for helping the non-profit organizations that MMC supports. She has worked with many of these clients directly to help them through the marketing strategy process.
She previously interned at Ameriprise Financial where she assisted in developing training materials geared toward financial advisors. She is currently a senior at the University of Wisconsin-Madison receiving her Bachelor of Business Administration degree in both Marketing and Human Resource Management.
MMC's latest blog post is about the branding of the Pope - it is an interesting case study on instant branding and we'll look at Pope Francis and how he is doing. This also happens against the backdrop of the Catholic Church and its tarnished brand....lots of complexity involved.
MMC is lending support to a great community event - THE KURT. Check out the event video here - and if you are in Wisconsin, come join the fun and support a great cause!.
Social media workshops and presentations
Messaging and branding strategy for MITA
Social media strategy for a c-store chain
Laurel delivers an outstanding and very engaging social media presentation. She offers relevant, real-world examples that showcase how social media, when used strategically, works to support business objectives.
- Jennifer Alexander
President
Greater Madison Chamber of Commerce
